At first glance, it may seem a stretch to suggest that the pandemic has improved communication in the workplace. However, this period has forced organizations to adapt and innovate in ways that could enhance collaboration and connection.
For years, we have become increasingly technically connected, with 24/7 email and phone calls extending working hours. This has often impinged on vacation and family time. The rise of numerous communication apps—like WhatsApp, Instagram, Twitter, and internal tools such as Yammer—has only added to the clutter.
Yet, this increase in volume does not always correlate to better quality communication. Who hasn’t experienced the “reply all” syndrome, where one email snowballs into an overwhelming thread that involves many people with little interest or involvement? Such information overload can be disruptive and irritating, distancing employees rather than fostering productive connections.
Poor communication can have serious emotional impacts on employees. It can lead to decreased morale, increased stress, and frustration when team members struggle to connect effectively. The result is often a negative employee experience, which can affect overall productivity.
The communication culture of an organization is influenced by generational differences, hierarchy, and cultural preferences. For instance, using WhatsApp may be acceptable in some organizations while viewed as taboo in others.
Additionally, technology can sometimes hinder communication by encouraging employees to rely on emails instead of phone calls or face-to-face meetings. This reliance can lead to missed non-verbal cues like tone of voice and body language, which are essential for understanding messages.
Since the pandemic, we have seen a surge in the use of video conferencing tools. This shift has re-established core elements of visual and face-to-face communication. Digital conferencing has become crucial not only for international business but also for connecting with remote workers.
Initially, many found the transition to a “Zoom” culture challenging. Employees had to adapt to new technologies while managing family life from home. The dilemma of whether to dress professionally or casually for video calls added another layer of complexity.
Once employees became familiar with the logistics of video calls, the value of visual human connection became evident. Although connections may be remote, seeing colleagues has fostered a new level of communication that transcends generational and hierarchical divides. This empathetic approach has allowed for a more thoughtful and positive style of communication during challenging times.
The challenge for organizations now is to maintain and build upon this newfound communication level after the pandemic. Many may adopt flexible work policies, with some employees returning to the workplace while others remain remote.
Leaders will need to consider what communication culture they want to promote moving forward. They must also explore how to leverage technology to enhance face-to-face interactions rather than diminish them.
At HRBluSky, we believe communication is key to improving the employee experience. By fostering a strong communication culture, organizations can enhance collaboration, boost morale, and ultimately drive success.
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